LIVESTREAMING IN CHINA
Did you know that companies have found advantages and boosted sales when using live commerce in China? In 2020, the live commerce market, integration between live streaming and e-commerce, was valued at more than $150 billion and reached about 40% of the Chinese population.
Find out how this phenomenon has dominated e-commerce in China and if it can do the same in Brazil.
- How Livestreaming works
- Live Commerce in numbers
- Main platforms
- Advantages for companies
- Live Commerce in Brazil: cases and trends
- And much more!
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1.5 billion users on leading live commerce platforms
647% growth in the market between 2018-2020
Projection of +500 million sales via live streaming
With influencers who are watched by millions of people and sell from lipsticks to rockets, live commerce is expected to earn $300 billion in 2021. Streamers present, test, and promote the products in their live streamings.
The advantages of live commerce for companies are diverse, including brand awareness, investment with low operating cost and high return, high exposure and reach, and also direct engagement with customers.
The main Chinese platforms are TikTok, Kwai, and Taobao live. Of these three, two are already in Brazil and have grown exponentially. Some Brazilian companies are already experimenting with this new format, such as Lojas Americanas and Chilli Beans.
Inova China is the hub solely dedicated to building bridges of innovation between China and Brazil. We offer the tools and insights for a successful strategy. Get custom studies! To learn more, please contact us!
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