CHINA: THE MOST ADVANCED PHASE OF THE GAMES

The biggest and most profitable market in the world

Did you know that China is the biggest gaming market in the world, concentrating 24% of gamers and almost ¼ – US$ 41 billion – of the worldwide revenue of this industry?

Discover key data from this industry and how China plays a key role in the world.

WHAT YOU WILL FIND IN THIS INFOGRAPHIC
In this material, you will find the latest data on the games and eSports market in China and worldwide, including:
  • Data on Chinese industry leadership
  • Number of game startups
  • The eSports phenomenon
  • Growth of the Games Industry over the years and projections
  • Chinese gamer profile
  • And much more!

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60% of the market is dominated by Tencent and NetEase

650 million Gamers

#1 World eSports audience

Tencent’s leading role in eSports

Chinese tech giant Tencent leads game development and owns some of today’s most famous franchises, such as Fortnite and LoL. 30% of Tencent’s annual revenue comes from games.

China still stands out in eSports, having the largest market and audience in the segment – US$ 385 million and 163 million viewers, respectively.

The eSports industry is projected to grow to $540 million by the year 2023.

Concerning the world, it is estimated that 35% of the world’s population is gamers (2.7 billion). Of this portion, 24% of players are in China! Asia is the most promising continent for this industry.

Inova China is a hub solely dedicated to building bridges of innovation between China and Brazil. We offer the tools and insights for a successful strategy. Get custom studies! To learn more, please contact us!

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