More than the old feud between Samsung and Apple, you must be constantly hearing about other previously unknown players, such as Xiaomi, Huawei, and Realme.
This is a reflection of the huge growth that the Chinese smartphone market has been experiencing in recent years. In July, it was announced that Xiaomi had become the 2nd largest smartphone manufacturer in the world, in addition to being today the 4th most used in Brazil.
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The 1st place in the Chinese market is currently disputed by Vivo and Oppo, both belonging to the same conglomerate
Chinese Xiaomi surpassed Apple in Q2 2021 to become the world's 2nd largest smartphone maker
63.4% of the Chinese population uses smartphones, making it the 8th population in the world that most uses these devices
Everything! In China, the rush to launch new devices is not only an effort to serve the 8th population on the planet that most uses smartphones, but also a consequence of the development of 5G technology, compatible with an increasing number of devices.
Despite having lost the leadership of the domestic smartphone market, Huawei remains the largest developer of 5G solutions in the country.
Inova China is a hub solely dedicated to building bridges of innovation between China and Brazil. We offer the tools and insights for a successful strategy. To learn more, please contact us!
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