THE SUPER APP FEVER IN CHINA
Nobody denies that smartphones have made our lives easier (and a lot easier!). With a few taps, you can send a message to a friend, pay a bill and do everything that makes our daily lives easier.
But how many apps do you need to do all this? Well, in China, it is certain that you only need one super app.
To better understand how these technologies have innovated everyday life in China, and to know the places in the world where they have already started to appear, just check out the infographic!
- The differences between super apps and regular apps
- The main functionalities of super apps
- The biggest super apps in China and the world
- And much more!
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WeChat is the most downloaded super app in China: up to 97% of the country's adult population use it
Dispensing with physical cash, 87% of super app users use them to make mobile payments
78% of these same users guarantee that they have already booked several services, such as hotels and restaurants, through them
In China, in transition to a society that does away with physical cash, super apps like WeChat, AliPay, and Paytm started with more basic functionality, but are now closer to an operating system of their own.
While cultural and regulatory differences prevent super apps from really making headway in the West, Facebook and Google have been experimenting with implementing new functions in their apps for years, even if on a small scale.
Inova China is the hub solely dedicated to building innovation bridges between China and Brazil. We offer the tools and insights for a successful strategy. To learn more, please contact us!
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