In the 18th century, more precisely in 1705, chocolate arrived in China as a gift to the then Emperor Kangxi. Until a boom in the 1990s, however, the product was not one of the most popular in the country and was far from representing a fundamental item in its gastronomy.
Discover how chocolate has suddenly become a darling of the Chinese and how brands seek to differentiate themselves in such an extensive market!
In the last few years, coffee consumption in China has grown around 15% a year. It is transforming the country, traditionally a tea consumer, into one of the most promising markets for the coffee industry. However, Brazilian brands, despite being one of the biggest coffee suppliers to China, are rarely seen in supermarkets.
Want to understand why? Check out Inova China’s first report!
