CHINA VEGGIE
Too far from the Chinese reality? Better think twice. In the Asian giant, vegetarianism and veganism are two of the most recent fads, especially among millennials, born between 1981 and 1996, which fuel the demand for alternative sources of protein to animals.
Learn how the Chinese vegetable protein industry advances!
- The motivations for the growth of veganism in China
- Changes in the eating habits of its citizens over the last decades
- The most consumed herbal products by the Chinese
- The main food techs in the country
- And much more!
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63% of Chinese vegans point to their health as a reason to reduce meat consumption
40% of Hong Kong people consider themselves vegan or semi-vegetarian
Estimated at US$9.7 billion in 2018, the Chinese vegetable protein market is expected to reach US$14.5 billion by 2025
From 1980 until now, the average annual meat consumption per person in China has increased by more than three times. What may represent, in general, an increase in the purchasing power of its population, which is also reflected in other dimensions of quality of life, is also a challenge for the country’s long-term goals.
By 2060, the intention is that China will already be a neutral country in terms of carbon footprints, a plan that necessarily involves the reduction of meat consumption and animal exploitation. As on other fronts, such as energy, the Chinese already have startups and extensive investments in technological innovation to advance in this area.
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