THE CHINESE CHOCOLATE MARKET
In the 18th century, more precisely in 1705, chocolate arrived in China as a gift to the then Emperor Kangxi. Until a boom in the 1990s, however, the product was not one of the most popular in the country and was far from representing a fundamental item in its gastronomy.
Discover how chocolate has suddenly become a darling of the Chinese and how brands seek to differentiate themselves in such an extensive market!
- The history of chocolate sales in China over the last decade
- The public that consumes the most sweets in the country
- The most popular chocolate brands in China
- The sales strategies of the biggest players in the industry
- The innovation and reinvention trends of this market
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Between 2018 and 2019, chocolate sales in China had a consolidated growth of 4.76% per year
Women aged 15 to 39 and children aged 5 to 14 are the target audience for chocolate sales in the country
Chocolate e-commerce grows around 21% annually
In a movement leveraged mainly by large and developed urban centers, China is today the 9th country that buys more chocolate worldwide. Nonetheless, China’s per capita average consumption is 0.2 kg, below the world average of 0.9 kg.
In general, the market is dominated by the presence of foreign brands, such as Ferrero and Nestlé, seen by consumers as premium items and, therefore, more sophisticated. Despite this, Chinese brands have strived to establish a more incisive position in front of customers and bet on more diversified products and a strong presence in digital media.
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