SINGLES’ DAY
Starting as an anti valentine’s day the event surpassed 12 times the sales of Black Friday in the USA, overcoming the number of sales of Prime Day by Amazon, Cyber Monday and Black Friday, all together.
- Which products are in the sights of consumers
- What are the new offerings of the companies
- How does Double 11 is reshaping its relationship with the environment
- And much more!
Understand how the festival has been growing over the years, and each event breaks record sales.
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Sharing shopping carts makes purchasing easier
The consumption of domestic and agricultural products was encouraged
This year's pre-sales live streams surpassed last year's
The celebration of “singleness” brings in billions for the Chinese!
Singles Day, known as Double 11, has become the biggest shopping festival in the world, taking place every November 11th in the country. For this year, it is expected to be the biggest event of all time, with a record 290,000 participating brands.
With a focus on digital sustainability, companies like JD.com and Alibaba are giving visibility for the inclusion of green actions in their platforms, supporting brands and merchants in their way of sustainable and inclusive growth, through purchases that contribute to an eco-friendly lifestyle.
Check out what to expect for this year’s festival and what participating companies are preparing!
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