BEAUTY TECH
The country’s cosmetics sector has seen great growth in recent years, with some sectors standing out for their rapid development. The fastest-growing segment was skincare, with an expectation of reaching more than US$62 billion by 2025!
- What products are consumers looking for
- Beauty Influencers (KOL’s) in China
- Featured startups
- And much more!
Check out how China became a reference in beauty technology, reaching the 2nd largest cosmetic market in the world!
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The demand for vegan and natural cosmetics is on the rise in the country
40% of the beauty products purchased by Generation Z are national brands
Sales of skin care products are estimated at US$15 billion in 2021
With a market dominated by foreign brands, domestic products are pleasing the Chinese population.
Luxury brands are benefiting from the high demand for “cosmetics”. Chinese consumers tend to see a high price as synonymous with quality, which explains why they easily buy skincare and makeup from famous brands.
Anti-aging and hair care items are top sellers in a market valued at US$38,6 billion.
A new segment of the cosmetics industry, products made for men are also on the rise with an estimated gain of US$1,9 billion in 2020.
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